As we only have a maximum of 8 seconds to deliver value, the first 10 centimeters of your page is critical for conversion. Here are secret hacks for transforming a mediocre webpage into a highly-converting one.
With many years of experience and thousands of customers on our platform, the connections became clear. As it turns out, it doesn't depend on which industry you're in but rather if you follow these three universal keys for good website design, which are:
1) Be concise
10 cm (or less depending on device) is what a first time viewer will see of your page. For a good first impression your text needs to be clear, concise and to-the-point. There is no time for long explanations.
2) Captivate your audience with these three emotions
Hopefully it’s quite clear now that in a split second (or 8) your potential customer will make the decision to either leave or continue reading on your page.
This decision is not made by rational thinking, but by emotions.
What does your audience need to feel?
- I trust this website
- This message speaks to me directly and I know I've come to the right place
- I'm curious and want to know more